Microsoft has once again earned recognition as a leader in the Magic Quadrant for Operational Database Management Systems (ODBMS) for the 3rd time, based on a Gartner Inc. assessment.

The Gartner’s assessment of the ODBMS landscape positions Microsoft as a clear choice and an industry leader in ODBMS. This implies that, managing Data can be best done with Microsoft, which when stacked up against others, is furthest to the right on the axis for completeness of vision, and closest to the top on the axis for the ability to execute within the Leaders Quadrant.

In a news release following the announcement, Microsoft stated that:  “With the release of SQL Server 2014, the cornerstone of Microsoft’s Data platform, we have continued to add more value to what customers are already buying.  Innovations like workload optimized in-memory technology, advanced security, high availability for mission critical workloads are built-in instead of requiring expensive add-ons.’’

The release added, that, ‘’We have long maintained that customers need choice and flexibility to navigate this mobile-first, cloud-first world and that Microsoft is uniquely equipped to deliver on that vision in both trusted environments on-premises and in the cloud.”

According to Microsoft, a key design point in Microsoft Data strategy is to ensure that customers’ problems are solved with ease.  “Customers can now manage both structured and unstructured data through the simplicity of T-SQL rather than requiring a mastery in Hadoop and MapReduce technologies. This is just one of many examples of how Microsoft values ease of use as a design point.

“We believe it validates that Microsoft is delivering a comprehensive platform that ensures every organization, every team and every individual is empowered to do more and achieve more because of the data at their fingertips.”

Gartner, a world leading information technology, and research advisory firm delivering technology research to global technology business leaders to make informed decisions on key initiatives.  The company conducts its research without endorsing any vendor, product or service depicted in its research publications, and does not decide technology for users based on highest ratings/rankings or designation.

Gartner also recognizes Microsoft as a leader in the Magic Quadrant for Business Intelligence and Analytics Platforms and placed Microsoft as a leader in the Magic Quadrant for Data Warehouse Database Management Systems – recognizing Microsoft’s completeness of vision and ability to execute in the data warehouse market.

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