Topic: Unique Selling Point [17/6/2016]
Text: Exodus 33:13-18

Every brand has a unique selling point. A distinguishing factor, a thing that makes a brand different from the other competing brands. Every brand needs it for it to be successful in the market place. Customers identify this uniqueness in the brand and, if it satisfies their specifications, they buy and stick with it.

For us as believers, we’ve got our unique selling point, and the beautiful of it is that it is of the highest quality, it suffices for all things and then, every customer will be attracted to it. And that unique selling point is the Holy Ghost. He distinguishes us per excellence. With Him in our life we are irresistible and appealing.

Moses, during the exodus of the Israelites, understood this. He said, ‘I rather we stay here in the wilderness than for us to take a step without your presence’. “For by what shall it be known that I and Your people have found favor in Your sight? Is it not in Your going with us so that we are distinguished, I and Your people, from all the other people upon the face of the earth?” (Exodus 33:16 AMP). The Holy Spirit in you is your unique selling point, for “Christ in you, the hope of glory” (Colossians 1:27). Take advantage of Him.

Keep winning daily.

Prayer:
Thank You dear Father for Your Holy Spirit which You have given me. He distinguishes me from the world and sets me on the path of excellence. His glory surrounds me and makes me attractive and appealing in my sphere of influence, in Jesus name. Amen.

By Ese Ehimare Dave


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