takes off in Lagos

Kayode Adekunle. O, the Co-Founder of Shop4u

Today, same-day grocery delivery service Shop4u ( begins operations in Lagos. Shop4u delivers products from organized grocery stores like Shoprite, Spar and local grocery stores straight to the customer within three hours of an order being placed on its website. In Lagos, Shop4u is offering an initial range of 2,000 products from supermarkets stores. The company plans to expand to other cities and countries in the near future.

According to Kayode Adekunle. O, the Co-Founder of Shop4u, explains the decision to launched in Lagos, we believe that Shop4u can be a helping hand for Lagosians and other urban area across the country. Lagos has the largest population and the number of supermarkets is on the increase.

Kayode Adekunle with Governor Fashola of Lagos State

Over 1000 job opportunities will be created in the next two years. We received a lot of interest from Nigeria unemployed young people who want to work as shoppers, so the conditions to launch our service could not be better than now.

Many Nigerians working class are busy, and busy people need new modern solutions that save them time. exists to replace the hassle of traditional shopping with an innovative, time-saving alternative way, so that customers can get exactly what they need, as at when they need it.

Most weekends, Nigerians spend a lot of time on queue at the grocery stores in Lagos. It therefore seems obvious to us that online shopping through will save people time for the really important things. will be playing a crucial role in establishing a new culture of grocery shopping through our online portal. Existing online grocery stores lack a social component and, as a result, neglect the emotional aspect of the shopping experience. Shop4u enables direct interaction between customers and shoppers. Its personal Associate Shoppers are the human link between website and customer. Shop4u combines the advantages of a conventional grocery store with the convenience of an online service.

According to a study by McKinsey & Company, it estimated that between 2008 and 2020, there is a $40 billion growth opportunity in food and consumer goods in Nigeria, the highest of any African nation and the current focus of supermarket chains in Nigeria is on offline business as their e-commerce knowhow is often limited. However, we expect this to change as more people seek on-demand solutions to routine tasks, including grocery shopping.

How it works:
Customers can choose from a large and diverse range of products from organized local supermarkets on the Shop4u website After filling up a virtual shopping cart and placing an order, users can select the best time for delivery. Based on the customer’s chosen delivery time slot and delivery address, we determine the most suitable Associate Shopper to fulfill the order. The fee per delivery is N1000 with a guaranteed drop time of within three hours of ordering. Customers pay online via commonly accepted payment methods in Nigeria.

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