- The Middle East Car of the Year (MECOTY) is the biggest, most coveted award for the regional automotive industry
- .Award builds on 2015 MECOTY wins for Mustang and Focus ST, highlighting Ford’s continued efforts to provide best-in-class vehicles
- .Ford Explorer was segment leader in 2015 with a 40 percent share in the Gulf Cooperation Council (GCC) and continues to head its category through Q1 2016
LAGOS, Nigeria – The new 2016 Ford Explorer has been named “Best Midsize SUV” in the prestigious Middle East Car of the Year (MECOTY) awards. Judged by a panel of 12 ‘motoring minds’ from the Gulf Cooperation Council (GCC) and Levant countries, the Middle East Car of the Year is the biggest, most coveted award of the regional automotive industry.
“We are pleased with this recognition for the 2016 Ford Explorer,” said Thierry Sabbagh, managing director of Ford Middle East. “Explorer set the standard for Sport Utility Vehicles when it was first introduced in the 90’s, and it continues to build on its heritage as the mid-size SUV leader with outstanding Built Ford Tough capability, technology, convenience and comfort.”
According to industry numbers, in 2015, Explorer led its segment in the GCC with a 40 percent share, and continues to top its category through Q1 of 2016.
Building on 25 years of innovation and sales leadership, the new 2016 Ford Explorer features a refreshed and sharp new design in addition to its generous interior space. It is engineered specifically for people seeking adventure time and a way to express their individuality.
Explorer has also been America’s top-selling sports utility vehicle (SUV) for 25 years – with more than seven million sold in the United States alone.
The new Ford Explorer is now available in Nigeria and continues to be a favourite amongst Nigerian consumers. It was the second best-selling Ford vehicle in Nigeria in 2015. The new Ford Explorer comes with comprehensive luxury and convenience features; including added space, enhanced smart technology, increased safety features and Nigerians can take to the streets of Lagos, Abuja or Port Harcourt with pride due to the Explorer’ s sleek design, increased comfort and appealing style.
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